The toddler foods (packaged to just heat and serve) were legit: he gobbled up a hearty portion of cauliflower mac and cheese (above) in two sittings, and loved the falafel, something I would never think to make him.... Everything was healthy and delicious (I sampled it all) and since you can freeze just about all of their items, you can stretch what they send you for a while. Bon appétit, babies!

The benefit to these services—the growing lineup also includes Little Spoon, a blended baby food line out of San Francisco, and Nurture Life, whose broader kids’ menu ships to the Midwest and the East Coast—isn’t just a matter of convenience for working parents. There’s also the mental load-off in knowing that there’s an ally in the kitchen.

Ask any working parent who’s ever fed their toddler fish sticks 3 days in a row and they’re likely to agree: Figuring out what’s for dinner every night ⏤ not to mention, what’s healthy and for dinner ⏤ is a giant pain. It’s why some parents have nanny’s that cook for them. And it’s also what led to the creation of Nurture Life, a new kid-food subscription service.

Just yesterday I was chatting with a friend and described my experience of being a parent, and compared it to driving a car when you don’t know how everything in the car works, and you also don’t know where you’re headed. If this resonates with you or anyone you love, Nurture Life will be a welcome addition to the family.

Need help on more than one meal per day? Have a little one who isn’t quite ready for solid food yet, but can’t bring yourself to feed her mush from a jar that expires when she’s twelve?

Parents want the best for their kids, especially when it comes to nutrition, and entrepreneurs Jennifer Chow and Steven Minisini are no different.